Seasoned researchers that are passionate about helping brands achieve their goals
Business Experience
We are strategic and creative problem solvers who have helped companies of all sizes achieve their goals for more than 20 years. With extensive experience across all marketing and market research disciplines, Ignite will tackle any of your business challenges to help you determine optimal approaches that drive growth.
Strategic Insights
Our seasoned team of professionals bring together a broad range of expertise that will help answer your toughest business questions, uncover new opportunities, and turn new insights into actionable strategies. Our senior team is involved in each study.
Customized Approach
Ignite takes pride in our collaborative approach with each client. Our goal is to provide customized solutions and insights in a timely, cost sensitive manner. Over the years we have learned what works, what doesn't, while continuing to explore novel approaches.
Study Design, Field, and Reporting
Clearly defined designs and sampling are the foundation of credible and successful research. Ignite customizes the research design to provide the answers you need to make smart decisions. Our field experts make sure you end up with a sample that gives you confidence in your next steps. Ignite has extensive experience in helping brands leverage the results and work together with you to create an insightful storytelling presentation.
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Pre-Launch
Determine consumer interest and acceptance of innovation, marketing initiatives, concept ideas, and products or services prior to introduction.
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Launch
Clearly understand your target market and growth opportunity to guide relevant and targeted marketing campaigns that grow your brand.
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Post Launch
Track marketing campaigns and evaluate category opportunities to enhance customer acquisition. Monitor customer loyalty to build retention and avoid migration to other brands.
We have guided growth for many brands…
“After working together for a couple of months, IGNITE proved their efficiency and expertise. I also appreciate their personal insights and advice as they were in-line with our goals”
Toni - Insights Manager
Men’s Grooming Brand
“The combination of the category segmentation and tracking program was powerful. The approach helped us identify opportunity segments and build an efficient and successful marketing strategy”
Robert - CMO
Online Travel Brand
“The insights and recommendations provided from a regional marketing campaign study guided a marketing strategy & growth plan for a national campaign. We are now a top bottled water brand”
Karyn - Research Director
Bottled Water Brand
Case Study: Concept Test
A major credit card company was interested in evaluating opportunities with tap-to-pay digital wallets. The study was designed to identify the tap-to-pay digital wallet concept that is most appealing to consumers. The analysis determined the advantages and barriers to using digital wallet concept X versus digital wallet concept Y. The study learnings provided guidance on next steps.
Concept X was much more appealing to consumers because it is accepted at more retailers and also offers an advanced security feature which provides peace of mind to consumers.
Rewards and quickness of payment the main reasons for consumers to use tap-to-pay versus plastic for a purchase.
Insights gave the client clear direction on which tap-to-pay payment system to partner with.
Results provided ideas on how to entice consumers to make purchases using the tap-to-pay purchase option.
Case Study: Growth Guidance
A men’s grooming category study guided a growth plan for our client. Understanding purchase behavior and attitudes, brand landscape, most relevant campaign messages, and the most efficient touchpoints were key to the growth plan development. Some key insights included...
Target men age 25 to 35 who are high level groomers. When established, expand the campaign to reach the wider 15 to 45 high level groomers age group.
Marketing efforts need to focus in Metropolitan areas.
For campaign look and feel, consider married men to build friendly, reliable and elegant perceptions and single men to convey adventurous and athletic.
Hair and skin benefits need to be conveyed through marketing efforts.
White space: Natural ingredients is not yet owned by any brand, differentiate in this area.
Science and technology is intriguing to men, this may be an area to gain an edge over the competition. Educate men about the benefits of this combination.
Show visuals of the unique cap with hidden spout, also include any other smart package designs.
Place online video ads and display ads throughout digital touchpoints that are used most by the opportunity segment.
Place short product level information and testimonial videos on websites and across social media platforms (YouTube, Instagram, Facebook, and Pinterest).
Gaming represents another opportunity to build exposure by sponsoring in-game awards.
Case Study: Barriers to Usage
A major credit card company partnered with a “Major City” transit to introduce a dual use reloadable pre-paid card. This card offered transit riders the means by which to pay for their transit fare as well as to pay for purchases anywhere credit/debit cards are accepted. The credit card company wanted to measure the appeal of the transit card and barriers to using the pre-paid option. Key learnings revealed that...
Most would use the pre-paid card just for transit only.
About half feel there's no need for the pre-paid transit card as they can use other cards for purchase.
The card was more appealing to those without a credit or debit card.
Fees associated with uploading and withdrawing cash was the biggest barrier to usage.
Losing the card and losing the pre-paid amount loaded a major concern.
Digital/social media scraping enhanced the analysis by identifying improvement areas not evident in the traditional study: lost/forgotten cards are a major issue (recommended an app), online money management is also an issue, fees is an area of frustration with riders - especially around lost card and uploading and withdrawal.